Senior Social Media Associate

About this role

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.</span></p></div><h1><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>The Community You Will Join</strong></span></h1> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more, as well as maintaining and protecting our brand reputation across social media channels. The team is expanding its India presence, combining always-on reputation protection with channel growth, listening and insights for one of Airbnb's fastest-growing markets.</span></p> <h1><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>The Difference You Will Make</strong></span></h1> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">The Social Rapid Response team is looking for a Senior Social Media Associate who will be responsible for protecting and defending the Airbnb story on social media. This role pairs core Social Rapid Response coverage with support for Airbnb's India social presence, partnering closely with the India social lead on listening, insights, publishing and campaign engagement.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">The ideal candidate is a social native with experience in social listening and responding rapidly to escalating issues and crises. We’re looking for someone who is detailed and solution-oriented, is comfortable moving at a fast pace and working with little manager supervision, has strong communication and interpersonal skills.</span></p> <p>&nbsp;</p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>A Typical Day</strong></span></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Monitor emergent issues across social media channels</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Proactively highlight and/or provide status updates on issues surfacing online to Lead(s)</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Own day-to-day social listening for the India market, including competitive and cultural conversation tracking</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Turn listening into insight; synthesize themes into regular recaps and ad hoc deep dives for comms, marketing and regional stakeholders</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Provide publishing support for @airbnbindia, including scheduling, copy QA and channel hygiene</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Support community engagement on @airbnbindia campaign moments - comment response, sentiment tracking and surfacing engagement-worthy UGC</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Support Surprise &amp; Delight workstreams as they surface on social</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Ability to work cross functionally on communications initiatives involving Community Support and Trust operations, Policy, Regulatory, Corporate and Crisis Management</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Draft copy and publish content across different channels</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Key POC for publishing, engaging, accepting brand collabs and taking down posts as and when needed across brand social channels during APAC hours, in collaboration with marketing and comms social teams</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Assist with developing playbooks and guidance on best practice</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Assist with measuring campaign/project effectiveness</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Support local APAC teams with reputational flagging and management</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Support the team with the management of sensitive, high risk reactive &amp; proactive communications on Airbnb’s social media channels&nbsp;</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Appropriately support on urgent posts, ‘handoffs’ and various escalations</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Monitor queues and provide guidance to the team as needed</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Highlight gaps in workflows for continuous improvement</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Gather and analyze data for reporting, deep dives, performance insights and quality</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Support upskilling and onboarding of new teammates</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Support with writing response strategies</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Support driving initiatives and projects with regional/global impacts</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Support as a team representative during high-stakes and/or global events (ie. Olympics)</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Assist Lead when out of office, as needed</span></li> </ul> <h1><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong